Prudential ELFA Realty, Brokerage

As a real estate firm today, Prudential ELFA Realty has developed a wide-ranging expertise in many areas of the real estate brokerage business, including the sale and marketing of apartment buildings, business franchises, as well as the sale, lease, and marketing of retail, office, and industrial space; however, its focus is 'in real estate investment and property management'. As a result, Prudential ELFA is a highly skilled, boutique-type real estate management office - small, efficient,and specialized.

Being part of the Prudential family adds to the prestige of this long-established company. In fact, nine out of ten consumers are familiar with the Prudential name, and it is the only international real estate organization that shares its corporate name with its parent company - a company that one out of every five households in North America has done business with.

THE HISTORY

This story begins in Brampton with Prudential ELFA Realty cultivating a property management expertise exclusively for its first years in business and while doing so, developing a reputation for professionalism and attention to detail. Then, in 1980, principal, Ermidio Alves, earned his broker's license and initiated an additional focus for the company; condominium specialization - a new and growing market for the city. Four years later, the company expanded to include freehold properties and four years later again, they took on syndications and investment packages- a market in which the company has developed a much-respected reputation today.

INVESTMENT REAL ESTATE

Bull and bear markets come and go, but real estate has always been a consistently strong investment; it is said, over the long-term, real estate investment always does well. Therefore, to give investors an opportunity to take advantage of this potential, Prudential. ELFA Realty arranges investments in income-producing commercial, industrial, and residential properties through limited partnerships and co-tenancy type partnerships. While the majority of these properties are in the Brampton area, Prudential ELFA develops opportunities all over Ontario and beyond - with an office in Calgary, Prudential ELFA Realty investors take advantage of opportunities in another fast-growing Canadian city, and its Florida office assists with American property investments.

PROPERTY MANAGEMENT

Prudential ELFA Realty is unique in the investment real estate market because of its longstanding expertise in property management. A real estate investment relies on first-class property management. Often, real estate investment companies only provide a purchasing service, but Prudential ELFA's successful history is anchored in effective property management since their first days in business.
Property management is essentially investment back up - the lifeline of investment property. By providing the complete package, clients can rest assured that their investment is not only protected, but also cultivated for growth. Particularly for those investing outside their own geographic area, trustworthy property management is key to safeguarding and growing the investment. Prudential ELFA's property management services take into consideration the dynamics of the longterm investment - in short, the growth needs of the investors.

PROFESSIONAL STAFF

The administration and property management staff at Prudential ELFA have been with the company for over 20 years. They are some of the most qualified in the business with long lists of professional designations in the field: CCIM (Certified Commercial Investment Member), CPM (Certified Property Manager), FRI (Fellow of the Real Estate Institute), RCM (Registered Condominium Manager), and ACCI (Professional Association of Canadian Condominium Institute) to name just a few.

Prudential ELFA Realty real estate people are also qualified and designated in commercial brokerage, investment, and condominium sales and marketing ~ needless to say, a very capable team. Employees are encouraged to continually enhance their capabilities through continuing education and involvement with the professional community.

"Investors must employ the most experienced and successful professionals in the business - people who have the real estate skills and experience, the track record, the integrity, the commitment, the expertise to consummate complex commercial and investment transactions, and the knowledge gained through excellent, specialized training", says Alves.

He continues, "Prudential ELFA Realty is dedicated to Brampton. Brampton is home. We couldn't be anywhere else." This company and its employees support numerous local and regional causes and have been actively involved in many community organizations and institutions: the Peel Memorial Hospital, CARABRAM, The Brampton Real Estate Board, the Federation of Portuguese Canadian Business & Professionals and The Brampton Board of Trade - Michael Collins, a commercial Realtor with Prudential ELFA Realty for over 20 years, was its 2003-2004 President. "We're here for the long haul," says Alves.